by Fey Ugokwe, Esq. @pinkpurseintl
FEY: You’re a Women’s entity-forward Strategic Marketing Coach with a unique background—that of a prolific, retired U.S. Navy Band clarinetist, with a Master's Degree in Music, who has played for presidents and toured the world. What was game-changing about your time in the military as a musician, and how did it effect your transition to business coaching?
COACH WENDI HATTON: It was a great experience being overseas with the band. Interacting with people from different countries, and observing their culture and language, was quite a learning experience. It also taught me that hard work, caring about the people around you and doing the right thing is the core of living a fulfilling life.
Between 1997 and 2012, I had a clarinet studio and performed in my local symphony. I also tried other businesses that flopped. They were multi-level type businesses. I was never any good at recruiting. But, then I discovered coaching, which turned out to be a much better fit for me.
FEY: What did failing at the MLM businesses teach you about success? And in your opinion, does being truly passionate about what you're selling effect your success in that business?
COACH WENDI HATTON: Failing at MLM's taught me that even though you fail at something, that is just a learning process and you get up and move on to something more fitting. And for me it was coaching.
And, yes, I absolutely think you need to be passionate about what you're selling. You’re going to run into roadblocks, setbacks and frustrations. If you don’t have the passion behind it, you’ll just quit. It’s the vision and passion that keeps you going when things get tough.
FEY: Women’s entrepreneurship is nationally on the rise, and yet many women feel as if they’re struggling in their main or side hustle. What three key things do you think are preventing women from shining in their solo biz endeavours?
COACH WENDI HATTON: 1. They don’t feel their worth even though they have so much expertise in what they do;
2. They have the wrong mindset when it comes to selling their services or products--they need the selling = service mindset;
3. They want to help everyone rather than specializing in one problem--so in terms of their marketing, they struggle;
FEY: Women across the industries also continue to grapple with achieving a workable work/life balance. How do you maintain a reasonable work/life balance in your own day-to-day strut?
I set my priorities. I do the most important things first and then go down from there...even if it’s not very fun. If it’s what is most important, I do it first.
COACH WENDI HATTON: What would you like prospective clients to know beforehand about your approach to business coaching, and how can they locate you online to learn more?
I’d like them to know that success can be attained by anyone who has a vision and a passion, who asks for help from someone who is where they want to be.
I can be reached at:
Strategic Marketing Coach Wendi Hatton